Whilst keeping close to the tradition of theatrical and exploratory design, of which the showroom has always been quintessential, we have added new digital features, injected vibrant colours and created a more open-plan feel. It is a modern reinterpretation of Aladdin’s cave, juxtaposing old world charm with the surprise of the new.
Amongst the soft, limestone brick of Walton Street, Andrew Martin now stands strikingly in smoky charcoal with new brass lettering above a double window frontage. The glass doors are newly recognisable by achingly smart, triangular brass handles with the 'AM' etched in black, mimicking our diamond logo. Two flags fly high on either side of the shop, printed with the colourful supergraphic by British artist Charlotte Posner.
We have expanded our floor space by 500 square meters to display our new furniture and accessories range in larger, more dramatic room sets. This included adding a whole new shop window, giving us more space to craft creative window displays.
Stage lighting is suspended throughout the showroom, highlighting different room sets and creating a clear journey through the shop. This is punctuated by quirky digital installations, such as an infinity mirror with our 'logo in lights' inset into the floor and pillars with scrolling LED quotations from the likes of JFK and Mohammed Ali. These read motivational neon messages, permeating subliminal positivity into the design experience. Running along the back of the showroom is an animation wall, where abstract forms swirl with mesmeric fluidity in time to music. Elements of the supergraphic come to life with videos of the culturally iconic moments that inspired this artwork.
A modern reinterpretation of Aladdin's caveMartin Waller, Founder and Creative Director
Our mezzanine level has two new screens for showroom event presentations and interactive interior design meetings. It also now houses our fabric lengths and pattern books for more relaxed perusing above the shop floor.
The perfect space to escape from busy London and immerse yourself in the world of design...
Take the virtual tour here.