1.1 Andrew Martin International Limited are committed to protecting and respecting your privacy at all times.
1.3 For the purpose of the Data Protection Act 1998 (Act), the data controller is Andrew Martin International Limited, 190-196 Walton Street, London, SW3 2JL.
1.4 We may record telephone conversations to use in our internal staff training programme.
2. PERSONAL DATA WE COLLECT FROM YOU
2.1 We may collect, process and store the following data about you:
i) When you purchase a product Online, in one of our stores or by phone
ii) When you order a brochure of fabric sample from Andrew Martin
iii) When you sign up for our email newsletter
iv) When you review or comment on our products and services
v) When you engage with us on social media or through surveys we may send you
vi) When using our website, we may collect technical data about your equipment, browsing behaviour and any websites that referred you to andrewmartin.co.uk. We collect this personal data by using cookies and other similar technologies.
vii) When you apply for a trade account with us through our website, over the phone or in one of our Retail stores.
2.2 Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
2.3 To deliver the best possible web experience, we collect Technical Data including internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
2.4 HOW AND WHY WE USE YOUR PERSONAL DATA
2.4.1 We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are
about to enter into or have entered into with you.
Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.
2.4.2 If you choose not to share personal data with us, or refuse certain contact permissions, we might not be able to provide some services you asked for. Examples of how we use information held about you include:
2.5. WHO DO WE SHARE YOUR DATA WITH?
2.5.1 We may have to share your personal data with the parties set out below for the purposes of operating our business. Examples of these third parties we would share your data with are:
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
In order to protect your privacy we will:
2.7. INTERNATIONAL TRANSFER OF DATA
2.7.1 We will never transfer your data outside of the EEA in compliance with data protection laws.
2.8 PROTECTING YOUR DATA
2.8.1 The security of your personal data is very important to us and we are committed to treating it with the utmost care, taking all appropriate steps to protect it. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured and tokenised to ensure it is protected.
2.8.2 We secure access to all transactional areas of our websites and apps using 'https' technology.
2.8.3 We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.
2.9 KEEPING YOUR DATA
2.9.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
2.9.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, if your order included a product guarantee, the associated personal data will be kept until the end of the guarantee period.
2.9.3 At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
2.10 WHAT ARE YOUR RIGHTS OVER YOUR PERSONAL DATA?
2.10.1 Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:
2.10.2 Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
2.10.3 Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
2.10.4 Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
2.10.5 Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
2.10.6 Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
2.10.7 Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
2.10.8 Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
2.10.9 You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must and will always comply with your request.
If you wish to exercise any of the rights set out above, please contact:
Data Privacy Officer
Andrew Martin International
190-196 Walton Street
or email [email protected]
2.10.10 You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
2.10.11 We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
2.10.12 We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.